Corporate Branding Package
POSITIONING + PACKAGING + PRESENTATION = BRANDING
Branding is not a logo. Although, it does help determine what your logo should be like.
Branding is how you are positioned in the minds of people - what they think of you, your products, services and reputation. It's also how you 'package' your business, the 'tone of voice' you use in your communications how innovative your products are and their design - all these help people form an opinion of you and this opinion is your brand.
Our Corporate Branding Package includes determining what makes you different from the competition, who your ideal customers are and what your 'marketing purpose' should be.
Once this has been decided, it provides a foundation for how your business should be 'packaged'. This does include your logo, but also other areas of communication and presentation.
At the end of the process you will have a very clear focus of what your company represents and how this should be presented throughout all your marketing and communications.
Graphics Suite
To help implement your new branding we will provide you with a series of master logos in various formats and templates along with your very own corporate identity users guide, showing you how to consistently use your new identity suite across everything from stationery to brochures and your website.
