Yes the newsletter is still one of the most versatile, yet under utilised methods of marketing.
In actual print, a newsletter is very powerful; sent in digital form it can be equally compelling. And when both methods are combined, it can be a very cost effective way of increasing exposure.
As we all know, people don’t like being overtly sold to, but they do still like to buy. A newsletter is a less intrusive way of providing information and ultimately selling, because it is thought of more as ‘publishing’ as opposed to blatant promotion.
A newsletter is a proactive way of marketing that can:
- Impart information
- Gain trust
- Demonstrate expertise
- Build relationships
- Increase knowledge & know-how
- Develop branding
- …and more
In a world where information, knowledge and content are ‘King’; where customers’ are looking for reasons why they should choose one company over another, a regular newsletter can ease the following processes; lead generation, customer conversion, and customer development.
More than this, topics from a newsletter can be re-purposed for websites, blogs and social media – and used individually as email pieces.
There aren’t many marketing methods that are this versatile and cost-effective.