Why newsletters are one of the most versatile methods of marketing

Why newsletters are one of the most versatile methods of marketing:

Yes the newsletter is still one of the most versatile, yet under utilised methods of marketing.

In actual print, a newsletter is very powerful; sent in digital form it can be equally compelling. And when both methods are combined, it can be a very cost effective way of increasing exposure.

As we all know, people don’t like being overtly sold to, but they do still like to buy. A newsletter is a less intrusive way of providing information and ultimately selling, because it is thought of more as ‘publishing’ as opposed to blatant promotion.

A newsletter is a proactive way of marketing that can:

  • Impart information
  • Gain trust
  • Demonstrate expertise
  • Build relationships
  • Increase knowledge & know-how
  • Develop branding
  • …and more

In a world where information, knowledge and content are ‘King’; where customers’ are looking for reasons why they should choose one company over another, a regular newsletter can ease the following processes; lead generation, customer conversion, and customer development.

More than this, topics from a newsletter can be re-purposed for websites, blogs and social media – and used individually as email pieces.

There aren’t many marketing methods that are this versatile and cost-effective.