The High Impact Marketing System
The High Impact Marketing System is the small business marketing roadmap to success.
This marketing package is ideal for busy business owners seeking a thorough solution that takes their marketing to the next level. This collaborative approach is designed to discover what makes you and your business special, to determine how to get the best return for your marketing spend and what that looks like in terms of annual promotions and other lead generation strategies.
The High Impact Marketing System is a complete small business marketing system. It is delivered as series of one-to-one sessions, group sessions, or as a teleconferenced series of sessions.
The process is both practical and rigorous, but the end result is a fully functioning system that will pave the way to success and provide a terrific ROI. The system covers the following:
1 Foundation
- Set goals
- Establish business baselines
- Review current client base
- Identify your target market
- Survey your current clients
- Define your core difference
- Determine your positioning
- Create your marketing purpose
- Create an effective Audio Logo
2 The System
- Focus on the key growth areas
- Review the Customer Courtship process
- Review lead generation strategies
- Review lead conversion strategies
- Develop referral strategies
- Develop strategic Partner strategies
- Develop budgets
- Develop a marketing calendar
3. Implementation
- Putting it all together
- Getting things done
- Development of marketing materials
- Creative production
- Packaging your business
- Develop a marketing dashboard to monitor results
