Determine Your Difference
Determine Your Difference is ideal if you are embarking on the production of a new brochure or website, but you need to determine what you need to say about yourself, what you should be offering your prospects and clients and how you are positioned in the marketplace.
This will help you structure your sales and marketing efforts and brief agencies and design companies.
It is delivered as a one-to-one, group or teleconferenced series of sessions.
This particular solution was born out of the fact that many companies get where they are by default, because they are good at doing or making something. But at a certain stage of development, or if a company really wants to grow, they need to determine who they are, what makes them unique and who their ideal customers are.
When this has been determined it can be used as a filter to help make decisions on what marketing tactics to use thereafter, including what messages to put on a website, a brochure, or what promotions to carry out.
Of course this also means being able to spend marketing money more cost effectively.
'Determine Your Difference' includes:
Personal Marketing Coach
- Up to Five one-on-one meetings over five weeks
- Unlimited email support
Covering areas such as:
1. Business Analysis & Discovery2. The Ideal Client
- Current market
- Key competitors
- Product/service mix
- Marketing goals
- Marketing budget
- Client Survey
3. Your Core Difference
- Results of client survey
- Key ‘hot buttons’ & timings
- Demographics, geographics & psychographics
- Key market differentiators
- Define core message
- Outline requirements for marketing copy and graphic design
